The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. When expanded it provides a list of search options that will switch the search inputs to match the current selection. This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. Chevrolet. Wilson Wong is a culture and trends reporter for NBC News Digital. Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind. This is one weird-ass fever dream of a commercial. And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. Intuit has done some solid Big Game spots in the past, so we expected moreor at least more clarityfrom this spot. Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. Voice Over, Charlie Puth . OK, so maybe it was the Celebrity Bowl more than anything else. In other circumstances, people might view that type of playlist combo with a head-scratching squint. Er, actually, it was the Celebrity Bowl! ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Clever, or too clever for its own good? FTX's spot starred Larry David. Then again, this delightfully lethargic message couldnt be better-timed for Super Bowl viewers beached on the sofa with a bag of chips and a six-pack of, well, whatever was closest. Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Some of the stars making appearances in Super Bowl ads this year include Mila Kunis, Demi Moore, Seth Rogen, Paul Rudd, Gwyneth Paltrow, Megan Thee Stallion, Lindsay Lohan and Idris Elba.. Making far feel close.. Will encouraging more consumerism by buying more Hellmanns save the planet? For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. Kudos to Planet Fitness for featuring someone actually relevant to the product. McDonalds. The engines rev and the pair peels out. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. Are you a print subscriber? The commercial follows a nature watcher in the forest and her . Watch the Doritos and Cheetos ad from Super Bowl LVI. Rather than smoking a stogie, shes eating a lollipop. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. . More from Ad Age: Watch: Caesars Sportsbook unveils its Super Bowl commercial. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Instead, 2022 LeBron tells 2003 Lebron that if he wants to make history, you gotta call your own shotswhich, sure, yeah, thats perfectly good advice, but any thoughts about, say, cryptocurrency?!? More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. If youre a Scrubs fan, maybe thats enough? Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. Do we regularly drink beer we dont enjoy? Live and Upcoming Full Event Replays . 0:30. Heres a roundup of some of the most notable commercials. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. Its a dopey conceit for an adand a confusing one, given that its running amidst other spots for apps that involve actual (online) betting. The intimation is that if Seth is OK with it, why should we be afraid? A teaser released on Jan. 19 confirmed Megan Thee Stallion as the star in the wild. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). Submissions should come only from actors, their parent/legal guardian or casting agency. But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. Feb 13, 2022 5:38 PM EST. by this 30 seconds of joy. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". So what we actually have here is an anti-hype ad thats pure hype. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? New fun. (Oy vey.). Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. The 2022 Super Bowl airs this weekend but we've got an early look at some of the most exciting commercials you can expect to see during the big game. OK, seriously, what the heck is going on in this Intuit TurboTax ad? Its almost enough to drive us to drink. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) This one gives us chills. Evil proceeds to shamelessly present as his own original idea. As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. Whats up, Jones? she taunts. While many look forward to Super Bowl Sunday because they enjoy football or love watching the halftime show, there is a whole other subset of the American population that tunes in just to check out the new commercials.. During Sunday's game, one of the ads that created the most buzz was a one-minute spot for Flamin' Hot Doritos and Flamin' Hot Cheetos. Subscribe to Ad Age now for the latest industry news and analysis. Advertise With Us (Opens in new window . Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) The ad did well on its own account, winning the #4 best commercial of the game, according to the USA Today Ad Meter poll. Lindsay Lohan is making her comeback with Planet Fitness? Really, we do. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. This God-like entity that has the power to unite our world and turn back millions of years of history? . Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. Its time to build more trust. Zeus resentfully obliges.). From a Frito-Lay commercial starring. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . Published on February 01, 2022. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. I figure you could use a little pick-me-up, she tells him. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. More from Ad Age: See Bud Lights Super Bowl ad starring Guy Fieri. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. February 11, 2022, 10:51AM 10 of 25 Dr. More from Ad Age: Amazons Super Bowl commercial imagines if Alexa were psychic. Evil, emphasis on the EV. Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. For one, the driver is a woman. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. An adorable robotic dog. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. Skechers could have saved a bundle and run this spot on The Price Is Right.. The minute-long spot includes a. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. ICYMI, Flamin' Hot released its very own commercial dedicated to the spicy flavor for the 2022 Super Bowl. Simon Dumencois an Ad Age editor-at-large. Lindsay Rittenhouse Busch Shelter (2023) Busch's 2023 Super Bowl ad is parody at its finest. Grace Kay. Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. Hmmmm. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. Virtual miniature NFL legends come to life in this commercial by the league. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. But Gillette, this is the Super Bowl. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!)